Downloadable Music vs. CDs
Today, Steve Jobs posted a note on the Apple Inc. web site about iTunes and Digital Rights Management (DRM, AKA anti-piracy). You should go read it, as it's quite good. It's OK, I'll wait. Done? Good. According to Jobs, about 10% of the music sold in 2006 is downloadable, DRM-protected, and purchased online. The remaining 90% is sold DRM-free on compact discs.
In his note, Jobs talks about the restrictions the music industry imposes on Apple, such as strict requirements that any breaches in DRM security must be fixed within a matter of weeks. DRM must be bulletproof, according to the music industry. The majority of downloadable music sold online has always been protected by DRM, so the music industry finally has a medium where they control how music is shared. Unfortunately for them, a non-DRM'd format is already the de facto standard. Since the mid-90s, MP3s have been available for download via newsgroups, web sites, and P2P networks. It's no wonder that DRM'd music has met so much resistance.
iTunes and Norway
If you haven't heard, the Norwegian Consumer Ombudsman has ruled that the iTunes' DRM violates Norwegian consumer protection laws because it prevents consumers from using their music on digital music players other than the iPod. Most people outside of Norway don't know how many consumer protections are in place in Norway. It's actually quite nice being a consumer in Norway, compared to the United States. For instance, most non-disposable consumer electronics in the US have something like a ninety day warranty on defects in the manufacturing process. In some cases, it's one year. Norwegian law requires a minimum five year warranty on these products (if I'm not mistaken, Norwegians please correct me).
One of the things I really liked about Norway is that it was obvious that big companies hadn't stripped away the rights of individuals. The iTunes case is the same sort of situation. Many people argue that Apple is no more responsible for making sure their songs are compatible with their competitors' MP3 players than printer manufacturers are responsible for making sure their printer cartridges are interoperable. However, they're missing the point. The Ombudsman seems to be saying that purchasing music is more than just buying a certain file format. It's buying the right to listen to the music as you see fit.
DRM and Me
I applaud Steve Jobs' willingness to remove all DRM restrictions from music on iTunes as soon as the music studios allow it and I hope this redirects the Norwegian Ombudsman to the real culprits here: the music industry. To this day, I haven't purchased any DRM'd music or copy-protected CDs and I have no intention of doing so. I'd really like to buy some DRM-free and music industry sanctioned downloadable music, though. Please Universal, Sony BMG, Warner and EMI, make it happen.



